April 17, 2007
why social media is so important...
A very smart post from James Governor explaining why having social media in organisations is so important:
What am I saying? ROI tends to be about incremental value. Traditional company budgeting and forecasting tends to be about incremental value - what Sig calls the naivety scene. But business in the burst economy is extreme, which calls for new approaches, fast failing and so on.Stormhoek gets a brief mention. Thanks, James!Of course spotting the opportunity isn’t enough. The mothership also needs to act on it, and often overcome the shackles of success. But i know one thing. Without social/knowledge/collaboration tool junkies on staff your company will never see the opportunity in the first place, let alone act on it.
Posted by hugh macleod at April 17, 2007 1:40 PM | TrackBack
no worries Hugh. you're writing the book, or should I say, Seth is... you're illustrating it).
Posted by: James Governor at April 17, 2007 3:50 PMGreat post indeed. I hear the message over and over..but still only 30% of corporations DO something about this. That is what McKinsey is saying: http://marikaya.wordpress.com/2007/04/17/corporates-connecting/
Posted by: Raimo van der Klein at April 17, 2007 4:14 PMI've been struggling for several months with a piece on ROI (Return On Interaction) or ROII (Return On Investment in Interaction), and I think James' post will be quite helpful.
I promise not to plagiarise.
Posted by: Jon Husband at April 18, 2007 12:22 AM