January 30, 2007
loren feldman is my new hero
Scoble just turned me on to Loren Feldman and his 1938media.com. Fantastic.
I just saw the future of advertising as Loren sees it, and I want it [Bows down to 1938media etc]. Check out the video for that Italian restaurant on the page. An idea so wonderfully simple and elegant, it hurts.
[Yes, I know, two links to Scoble within hours of each other. Yes, I'm a shameless link whore. Every schoolchild knows this. Oh, and did I mention gapingvoid was more evil than Microsoft? Every schoolchild knows this as well etc.]
Posted by hugh macleod at January 30, 2007 10:23 AM | TrackBackAre you kidding me?
That was painful.
Posted by: Dean at January 30, 2007 12:25 PMYeah, I'm curious about the Étoile video too. Do you like the idea of combining low production values and YouTube to make it easy for microbrands to poke into the web? Because I can see some elegance in that.
Posted by: Drew Bell at January 30, 2007 12:59 PMDean, try to see the forest from the trees ;-)
Drew, you got it in one ;-)
Posted by: hugh macleod at January 30, 2007 1:21 PMThanks for the very kind words Hugh, nice to meet you. Are you Hugh Macleod from the Clan Macleod? Sorry, bad "Highlander" reference.
Posted by: Loren Feldman at January 30, 2007 1:46 PMYep, he's one of the few in this web video game who really knows what he's doing, a mad-dog visionary for sure.
But more importantly, he's the type of guy who would give you the shirt off his back if you needed it.
The real deal if there ever was one.
Posted by: Robert Bruce at January 30, 2007 5:07 PMI have been worshiping at the Feldman altar for quite a while now.
Below is my favorite, the guy's a genius
http://www.1938media.com/bathing-in-the-bloghaus
I'm not sure here Hugh. As someone who went around all this in the 1980s this style of shooting and the suggested uses for video seem very familiar.
A lot of my (older) colleagues remember the 80s as a video heyday and then the bubble burst. Could we be heading that way?
Posted by: Tim Clague at January 30, 2007 10:08 PMSo, how much were the music rights?
What? How much?
Coming from broadcast television, I've often wondered why more businesses aren't throwing little two or three minute infomercials on their web sites. Hell, low-cost video editing technology has been around for more than a couple of years--and the bandwidth is there. How come we aren't seeing more of this?
Posted by: Keith at January 31, 2007 5:00 AMTim, point taken. But I'm seeing it mainly as something very useful for the business owners.
Whether there's lots of money in it for video professionals is another question altogether.
Posted by: hugh macleod at January 31, 2007 9:28 AMGot it.
Low production values and YouTube. Love it.
Just didn't get that particular execution of it.
Just sayin'.
Posted by: Dean at January 31, 2007 12:40 PMI believe that Hugh is right. I doubt that there is a lot of money in this for video professionals. Back in the 1990's, the going rate for a corporate video was around $1,000 a finished minute (i.e. a five minute training video would cost about $5,000). The economy tanked around 9-11, the market for corporate video died and it never came back.
Cameras and computers got cheaper, better and faster. Mac OS and Windows now come with video editing software that's actually pretty good. Now, any zit-faced geek can shoot and edit--generally-- some pretty dreadful video. They need to learn production values such as lighting, audio and locking the camera down on a tripod.
Maybe the opportunity here is to train the geeks how to shoot and edit.
Posted by: Keith at January 31, 2007 1:39 PMI like Loren Feldman, but the fled man, where is he: Chartreuse?
Posted by: vaspers the grate at January 31, 2007 9:14 PMIts bad enough you do it, you do it to yoursel. Den Leola.
Posted by: Den Leola at July 11, 2007 4:06 AM