January 22, 2007

edelman trust barometer

edelman4444.jpg
[Richard presenting.]

I'm at The Edelman Trust Barmometer Presentation. Here's an article in the Financial Times giving the background.

Take-home Line: "Trust has a personality."

[UPDATE:] Edelman CEO Europe, David Brain posts a great summary:

7. Technology is the most trusted sector globally

8. In the UK, Technology (67%), Healthcare (62%) and Entertainment (57%) are the most trusted sectors, while Energy (34%), Insurance (27%) and Media (21%) are the least trusted.

9. Rank-and-file employees are more trusted than CEOs in both the United States and Europe.

10. A ‘person like yourself’ and a doctor/healthcare specialist are the most trusted people in the developed world (both 52%).

[Note to Richard Edelman:] Nice talking to you again. Thanks for inviting me. Have a good time at Davos.

Posted by hugh macleod at January 22, 2007 8:33 AM | TrackBack
Comments

Trust might have a personality but we prefer to trust our own hard work and due diligence. You are the best person to look after your affairs, others can only offer guidance and tell you what they actually do. The final decision is yours and yours alone.

Posted by: Bob at January 22, 2007 10:03 AM

The trend might be upwards, but I the FT headline "Business ‘regaining people's trust’" is disingenuous and reeks of a press release and old habits of spin dying hard. Percentage ratings in the low 20s suggest an overwhelming lack of trust and a long, long way to go.

Posted by: John Dodds at January 22, 2007 10:43 AM

I understand that this discussion was in the UK. But, talking about Edelman and trust, was there any discussion on the Working Families for Wal Mart effort?

http://www.edelman.com/speak_up/blog/archives/2006/10/a_commitment.html
http://www.micropersuasion.com/2006/10/on_edelman_and_.html

Posted by: Ed at January 22, 2007 7:38 PM

They didn't really talk about their clients that much, Ed. The conversation was more about global trends, and their implications.

Posted by: hugh macleod at January 22, 2007 8:28 PM