November 24, 2006
seth godin's unforgiveable manifesto
I asked one of my heroes, Seth Godin, to submit a manifesto. Here is what he e-mailed me back:
Does it take 500 words to change things?
Probably not. It probably takes less than a hundred, plus a secret ingredient.
The secret ingredient is your desire to actually do something about it. To take action, to believe that it’s worthwhile, to confront what feels like a risk but really isn’t. The secret ingredient is to ignore excuses, abandon procrastination and stop looking for proof.
So, where’s my manifesto?
1. The greatest innovations appear to come from those that are self-reliant. Individuals who go right to the edge and do something worth talking about. Not solo, of course, but as instigators of a team. In two words: don’t settle.
So, decide. Decide before the end of the day. If you reject the aphorisms above, replace them with your own. But don’t settle. That’s unforgivable.
2. The greatest marketers do two things: they treat customers with respect and they measure.
3. The greatest salespeople understand that people resist change and that ‘no’ is the single easiest way to do that.
4. The greatest bloggers blog for their readers, not for themselves.
5. There really isn’t much a of ‘short run’. It quickly becomes yesterday. The long run, on the other hand, sticks around for quite a while.
6. The internet doesn’t forget. And sooner or later, the internet finds out.
7. Everyone is a marketer, even people and organizations that don’t market. They’re just marketers who are doing it poorly.
8. Amazing organizations and people receive rewards that more than make up for the effort required to be that good.
9. There is no number 9.
10. Mass taste is rarely good taste.
Thanks, Seth! Seriously.
Seth, besides being THE MASTER of brevity [I've referred to him in the past as "the Ernest Hemingway of marketing"], is no slouch in the Manifesto department himself. He founded ChangeThis.com, although yeah, he's no longer involved with it etc etc.
He's been a great inspiration to me over the years. Indeed.
[gapingvoid manifesto submission guidelines are here.][Manifesto archive is here.]
Posted by hugh macleod at November 24, 2006 3:22 PM
He's my hero too. =P What a great manifesto.
Not solo, of course, but as instigators of a team.
There seems to be a big anti-"going solo" thing in the blogosphere lately, particularly when it comes to entrepreneurism, Web 2.0, and all that. But.. many of the greatest inventors and innovators who ever lived worked solo, so yeah.. if working solo works better for you, there's no reason to be in a team.
IMHO - Seth is beyond marketing. His philosophy applies to all facets of business - indeed, some of the wisdom could be applied to most human endeavors.
Too bad we can't all be Seth.
Seth just made unforgivable unforgetable.
"So, decide. Decide before the end of the day."
NO! It's NOW or NEVER, and not a second later. Why?
Because doers do not think and do. They "Thinkdo", or rather, "DoThink". Doing for them is exploration. They start off with the hunch of an idea, and that's why they occasionally blow up factory rooftops.
Bill Gates (Yes, Bill Gates) . Steve Jobs. Sergey and Larry. Jack Welch. Examples abound.
Jay, from Bangalore
Seth is an amazing guy. A huge inspiration to me.
I just saw the movie Deja Vu. Interesting concept but for me it really hit home. This Earth, this world, everything is just so incredibly amazing.
We think we only live once. At least we know we only live once because I don't remember living already.
So, how can we not make the best of our life? How can we settle?
How can we not go after our dreams? Life is way too short and precious to settle for the norm. That's not meaningful.
Seth has helped me break out of my shell. I am so close to exploding out of my shell and following my dreams, true strengths and confronting my fears and going after my passion.
I am going to leave my big, fancy corporate job soon enough.
The question is how can I not follow my dreams?
Wow! Once again, Seth at its best! I am very sure, whoever reads Seth's blog or books, becomes a member of a fanclub of this hero.
I love his way of expressing deep meaning in very crisp manner.
Who doesn't love Seth...?
Caro Hugh, anche qui ci sembra che Seth sappia bene come uscirsene!
Ti aspettiamo presto.
I tuoi amici Italiani!
I like the picture and can see
Seth himself in the center of
the eternal lapis produced by
the rotation of the elements-ideas.
Why there is No #9?
I tuoi amici Russo!
Ideas are only as good as their execution, the secret ingredient. My translation:
1. Travel light, think boldly and go where no one has dared go before.
2. You cannot manage relationships; you live them and learn from them.
3. Make it easy for people to say no and then allow them to say yes on their own terms.
4. Know and engage your audience.
5. Manage growth skillfully.
6. If you don't want to read about it, don't put it in writing.
7. Marketing is to sales as building a network is to relationships.
8. When you're that good, your reward is already built in.
9. Love what you do and find ways to do it; enable yourself.
10. If you fall for everything, you'll stand for nothing.
Thanks, Hugh. Thanks, Seth. That was fun!
Seth is a great inspiration, just like Rick Warren
Very wise words from Seth. Good idea to invite him to writing a manifesto!
Seth and Hugh, your both great! Your the guys who got me into blogging!
I (want to become the obvious Geek Movie Director) had an interesting conversation with a guy making comics the other day. Apparently we both use Seth's advices. It's really great to see that some things are just universal truths. No matter what you do.
Geek Movie Director
Join my Fan Club so that I get to make my next movie over at http://www.andrehedetoft.com