gapingvoid: "cartoons drawn on the back of business cards"

small is the new big

My favorite marketing writer, Seth Godin kindly just sent me an advance copy of his new book, "Small Is The New Big".

I'm reading it now, and having a thoroughly good time doing so. It's a great read.

It's mostly a collection of his favorite writings from his blog, so yes, avid Godin blog readers won't find anything new here. That being said, not everybody is into reading blogs, so hopefully this will bring his blog thoughts to a wider audience.

Guy Kawasaki has also read it, and has posted a great Q&A review with Seth here.

Question: I am not worthy: How did you get your publisher to give you a contract for a book of stuff that you had already written and published?

Answer: Books are the new t-shirts. We used to buy t-shirts as a way of covering our hard abs. Now, though, the purpose of the t-shirt is to be a souvenir, to give us a concrete way to remember something that mattered to us—and to give us an easy way to spread that idea to others.

Congrats to Seth on his new book, and hopefully I'll post a more lengthy report on it soon. Rock on.

Posted by hugh macleod at August 11, 2006 10:37 PM | TrackBack