July 25, 2006

the stormhoek song

ipod.jpg

Stormhoek now has its own jingle. Heh.

[Download: The Stormhoek Song MP3]

Rob Lane, aka Weekend Wino, hasn't even had his Stormhoek dinner yet, but couldn't resist trying some. He cracked open a bottle of Pinotage and it was, apparently, a hit. He loved the wine so much, he wrote a song about it! Genius.

We're thinking it will become our official anthem. We may even try to release it. What do you think Rob, can you hear the Ka- Ching of the royalties… ?

This all ties in with what I said last week about "Ooze" [Objects of Sociability]. Creating your own Ooze is a good thing. When your customers create Ooze for you, that's even better.

Thanks, Rob!

[Related:] A quote from Guy Kawasaki, in a recent e-mail exchange between him and I:

Now instead of schmoozing, there will be oozing.
So there ya go.

Posted by hugh macleod at July 25, 2006 11:05 AM | TrackBack
Comments

I hope he wasn't suggesting that oozing is schmoozing because that would imply that nothing had changed.

Posted by: John Dodds at July 25, 2006 4:21 PM