
Stormhoek now has its own jingle. Heh.
[Download: The Stormhoek Song MP3]This all ties in with what I said last week about "Ooze" [Objects of Sociability]. Creating your own Ooze is a good thing. When your customers create Ooze for you, that's even better.Rob Lane, aka Weekend Wino, hasn't even had his Stormhoek dinner yet, but couldn't resist trying some. He cracked open a bottle of Pinotage and it was, apparently, a hit. He loved the wine so much, he wrote a song about it! Genius.
We're thinking it will become our official anthem. We may even try to release it. What do you think Rob, can you hear the Ka- Ching of the royalties… ?
Thanks, Rob!
[Related:] A quote from Guy Kawasaki, in a recent e-mail exchange between him and I:
Now instead of schmoozing, there will be oozing.So there ya go. Posted by hugh macleod at July 25, 2006 11:05 AM | TrackBack
I hope he wasn't suggesting that oozing is schmoozing because that would imply that nothing had changed.
Posted by: John Dodds at July 25, 2006 4:21 PM