June 27, 2006

the stormhoek guide to wine blogging


I was asked to create an ad for Stormhoek, to be published in the well-known international wine & spirits trade magazine, The Drinks Business.

Instead of giving them the usual "Here's why you should buy our product" bilge, we decided to give the readers something they might actually find useful. Yes, and that means useful for our competitors, as well.

Hence a 16-page insert, "The Stormhoek Guide To Wine Blogging". Inspired by Robert Scoble's seminal "The Corporate Weblog Manifesto", of course.

It hits the newstands sometime this week. In the meantime, you can download the PDF here. Thanks.

Posted by hugh macleod at June 27, 2006 6:36 PM | TrackBack

Excellent piece of work. I predict it will give a lot of people some very sore heads.

Posted by: John Dodds at June 27, 2006 9:05 PM

I just received a press release for Stormhoek and I recognized your cartoons right away...interesting concept on the wine blog...keep up the good work

Posted by: bridget.e at June 27, 2006 10:25 PM

fine work. what your competitors will find maddening is that you make blogging look much easier than it is. done right, blogging is a cruel mistress. of course, they won't realize that until they're well into it. mwhahahaha!

Posted by: Harry Joiner at June 28, 2006 2:19 AM

Plenty to think about there, and thank you for something for nothing. I trust Mr Joiner is pulling my leg about cruel mistresses: I only took the plunge because the blognoscenti promised it was "lovely once you're in". Brrr.

Posted by: julian at June 28, 2006 2:23 PM

great read!

Posted by: john at June 29, 2006 3:50 PM