June 26, 2006

we'll be right back

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[Click on image to enlarge/download/print etc. Licensing terms here etc.]

Jeff Jarvis explains why the standard ad agency biz model is toast [And a very good job he does of it, too]:

First: Of course, there’s no saying that these new activities will lead to “more revenue or fatter profits.” They won’t. Period. That’s because there is now no scarcity of competitors for those dollars and ways to spend them more efficiently in more places. The amount spent on advertising likely won’t change, but the revenue will be spread thin.
To my friends in the ad biz: Get out while you can.

Or failing that, find out where the edges are, and head for there.

Posted by hugh macleod at June 26, 2006 10:34 AM | TrackBack
Comments

Hugh:

The guys in the ad biz will respond to change just as the idiots in Detroit responded back in the 1970's. GM and Ford's management used to make fun of Toyota and Nissan--cars made from beer cans, etc. Funny thing though; Toyota is now the largest auto manufacturer on earth--and GM teeters on the verge of bankruptcy. GM still can't admit that they aren't competitive anymore.

The same mind set exists with the execs in the ad biz. Those dumb shits with the big egos will soon receive a royal buggering and they'll never see it coming.

Posted by: Keith at June 27, 2006 1:25 AM

What does Jarvis know about business, media or otherwise? He's a former TV critic for Christ's sake!

- Amanda

Posted by: Amanda Chapel at June 27, 2006 3:27 PM

WPPs Sorrell is pounding on about advertising in the FT...what a larf.

Posted by: Dennis Howlett at June 27, 2006 6:52 PM

i'm really not a blog person, like at all, but i came across this and i just want to say i think your cartoons are really cute/creative/funny/pretty fucked up but hilarious anyway.

Posted by: Raychelle at October 6, 2006 4:59 AM