April 2, 2006

praise, praise, praise the competition etc

aaa new 435.jpg

This is my favorite English Cut post for a while.

Not only is a great story, full of local history and color, it does a superb job of pulling off what has become my favorite thing to do as a marketer:

i.e. Praising one's competition to the hilt:

If you fancy a new suit, he's one of the best. Hardcore old school.
Brian Staples: +44 (0) 207 734 5069.
Of course, you can only do that when [A] your praise is sincere and [B] your own product is up to snuff. Otherwise you just sound obsequious.


[Bonus Link:] In The Observer:

"Britain has become a combination of a giant golf course and a giant call centre"

George Cazenove, owner of the eccentric second hand clothing shop Bertie Wooster, regrets being forced out of business.

This is a business that specialized in selling second-hand vintage Savile Row suits. Quite sad, really.

Posted by hugh macleod at April 2, 2006 11:55 AM | TrackBack