March 23, 2006

fenderkicker.com

fenderkicker marketing plan.jpg

[NB: A "fender kicker" is a term for people who spend a lot of time shopping for yachts, without ever buying. Not unlike "tyre kicker" in the car business.]

I'm writing this from Antibes, deep in the heart of the French Riviera.

Regular readers will know I've been spending a wee bit of time in Antibes lately [1]. Pourquoi?

Well, besides the obvious reasons- wonderful weather, superb local food and drink, and hanging out with my friend Sigurd- I'm here on business:

Fenderkicker is the company blog of BCR Yachts, a yachting sales and charter company in Antibes, Cote d'Azur, France.

As of today, it seems I'm in the yacht business. Rock on.

[Disclosure: Sig is also involved in this enterprise.]

Posted by hugh macleod at March 23, 2006 2:17 PM | TrackBack
Comments

Congrats, Hugh. Stellar suits, good wine and now yachts. You're living the life!

Posted by: David Burn at March 23, 2006 4:04 PM

I concur with David's assessment of the situation. Rock on indeed! The BCR yachts blog is very cool. I wonder if they need an American employee. I do speak Spanish and French and know a lot about yachts. I guess I'll have to ask Lars.
Cheers!

Posted by: Andrew Toomey at March 23, 2006 7:25 PM

Yep. Suits, wine, yachts. Your gentlemen's luxury portfolio still needs watches, cars and airplanes. Am I missing anything else? Well, anything else that's legal?

Posted by: Oren Michels at March 23, 2006 7:47 PM

Houses. And probably a travel agency, and fine art.

I'd like to see a handcrafted furniture blog, though I don't think that quite gets the same respect as being a part of high-end living. Antique furniture, perhaps.

Posted by: Brooks Moses at March 24, 2006 4:45 AM