March 20, 2006

triple whammy: tom in the times [and the guardian], hugh in the guardian

zzzzsteak19.jpg

Today we had a double whammy in the national press. First, Thomas was quoted in The Times (of London):

“If ever there was a street that deserved an award for exporting then it’s Savile Row,” said Thomas Mahon a Savile Row-trained tailor who now runs English Cut. “If the bespoke businesses were driven out by crappy retail stores selling poor quality clothes, then Savile Row’s name would be irreparably damaged.”
I'm quoted in Media Guardian, on a completely different topic:
How big business barged in on the bloggers.

Companies once saw them as a nuisance. Now they are trying to get the bloggers onside, realising that they can reach consumers better than any PR company ever could.

...

"The trick is not to try too hard to sell," says Hugh Macleod of gapingvoid.com. "You need to respect the people reading it, they're coming to you. Blogs are a great way to make things happen indirectly. It is different from creating a controlled mechanism that tries to change people's behaviour, which traditional advertising tries to do."
Scoble and Rubel are also mentioned in the article. Rock on.

[UPDATE- TRIPLE WHAMMY:] Tom gets another 500 words in Media Guardian:

What I like about the blog is that I get to set the tone of the conversation. I can make the discourse as intelligent as I want, there's no "lowest common denominator" governing the discourse. Unlike most fashion sites, it's not about dressing up models and parading them up and down the catwalk. It's about love of craft. Savile Row suits don't cost as much as they do because of hype and celebrity spin, they cost as much as they do because they're expensive and tricky to make.

Posted by hugh macleod at March 20, 2006 9:15 AM | TrackBack
Comments

I think its a triple whammy cos isn't there a whole 500 words by Thomas in the "Changing Media" supplement in the middle of the Guardian today (not online as far as I can tell) outlining how English Cut came about.


Posted by: Jem Stone at March 20, 2006 11:20 AM

Yeah, I couldn't find it online, either.

Posted by: Hugh MacLeod at March 20, 2006 2:28 PM

I'm a pigeon living in London and I love to blog. Decided one day to launch a 'Give Pigeons A Chance' campaign targetted at our waste of a Mayor, Ken Livingstone. After 3 weeks I'm just pushing 276 signatures. Being a pigeon this is something I could never have achieved with a clip board. Blogging enables those who don't have a voice to speak louder than they ever could if they had one. Does that make sense?
Your pal
Brian P
btw - anyone fancy signing my petition go to:
http://pigeonblog.wordpress.com/give-pigeons-a-chance/

Posted by: Brian Pigeon at March 20, 2006 10:15 PM