March 8, 2006

so, if it can be done with a church newsletter...?


There's a common saw going round the blogosphere, that the ony way to market anything these days is to be remarkable i.e. worth remarking upon i.e. worth talking about.

So what's the most remarkable thing I've seen recently?

That would have to be the new church newsletter designed and edited by my friend, Jamie Warde-Aldham.

To make a long story short, Jamie is joint Creative Director of Craven's, an ad agency in Newcastle. I helped them with their website recently.

Anyway, he's a churchgoer, and being a creative type, he convinced the local vicar to let him give the newsletter a facelift.

Wow. Methinks Jamie hit the ball out of the park with this one.

Sadly, it's not online (yet). That being said, Jamie allowed me to put a pdf document of it onto my server, which you can download here. Please feel free to do so.

Congratulations, Jamie!

[NOTE TO MARKETERS:] So, if it can be done with a church newsletter...?

[WHOOPS!] Page 8 should carry the words: Photograph by Dan Prince. See more at
Page 20 lines 2 and 3, left hand column should read: 'WH Auden would end the argument by slamming the table and saying "I know my cat has a soul."'

Posted by hugh macleod at March 8, 2006 1:07 PM | TrackBack

That is very, very cool. Being a total dog person, it truly tickled my fancy.

Posted by: Michelle at March 8, 2006 1:45 PM

Remark-able attracts attention, but story relates.

My take is that remark-able shouldn't be the aim, becoming part of the users 'own' stories is.

The difference is in the impact on the user. An interesting / attractive design would trigger a remark, while a emotionally connected (like a partner /lover) generates moving stories. iPod, HarleyD,.. etc make this possible.

I blog about design (of products /services ) that would impact deeper levels of human experiences.

Posted by: Madhu at March 8, 2006 3:13 PM

For me, the connection between the spiritual and 'man's best friend' is smart but without the schmaltz.

Posted by: Dennis Howlett at March 8, 2006 5:32 PM

I'm rather new to gaping void, a month maybe. I ran across one of your pictures on a google image search. For all the simplicity of the drawings and messages, I fell in love with it. I decided to finally let you know I was reading. I comment on this picture because the caption is very real to me right now.

I'm an avid "blogger," though I rarely use that term. I have a journal over a, but it is locked since many of the posts refer to local events which would make no sense to anyone other than someone on my friends page. I often times have many posts I wish were shared with the general public, but they will have to stay hidden for now.

I enjoy catching up with your posts at the end of the week. If I run across something newsworthy that's supressed in my journal, I'll have to remember to drop you a line.

Posted by: Christin Haney at March 9, 2006 8:02 PM

Apologies, but somewhat off topic:

Hugh, I absolutely love this drawing; any chance you could add it to the options on Street Cards?

Your cards have become significantly less snarky in the past month; are the pressures of big city life starting to fade? I love the new direction; keep it up!

Posted by: Jordan at March 9, 2006 8:25 PM