Nick Dymoke-Marr, the big cheese at Stormhoek just got a big article written about him and this whole Stormhoek blogospheric thing in the business section of The Sunday Telegraph, on of the big UK national papers:
Last May, six months after Stormhoek launched, Dymoke-Marr despatched a bottle of his mid-price Sauvignon Blanc to 150 of the UK's most frantic-fingered "bloggers", the burgeoning community of internet diarists.Rock on, Nick. Nice to see Big Media finally starting to pick up on it. Posted by hugh macleod at February 26, 2006 3:01 PM | TrackBack
It was a plan that didn't lack bottle. After all, since their emergence at the end of the 1990s, bloggers have become a nightmare for businesses the world over. Microsoft, Tesco and McDonald's have all fallen victim to vicious blogs written by irate customers or seething employees.
But Dymoke-Marr's gamble elicited barely a sour grape. "We were just really honest," he says.
"We didn't say we were selling the best wine in South Africa. We just said: 'Here's a nice wine, reasonably priced, tell us what you think.'"
The bloggers got to work, tapping away about the virtues of the vino. Estimates of how many bloggers there are around the world range from 15m to 30m. Up to 80,000 blogs are thought to be started each day. If you had punched Stormhoek into Google last June, 500 references would have popped up. That figure stood at about 85,000 last week.