January 17, 2006

the two immutable laws of blogging:

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Forget power laws, A-Lister oligarchies, The Long Tail, The Cluetrain, The Hughtrain, Citizen's Media, or any ideas of meritocracy, fraternity, democracy, equality or fairness.

The Two Immutable Laws of Blogging:

1. "Nobody's going to read your blog unless there's something in it for them." -Seth Godin.

2. "Nobody's going to link to your blog unless there's something in it for them." -Hugh MacLeod

Any questions?



[NOTE TO SELF:] Diversity. Freedom of Choice. Equality. Pick Two.

[NOTE TO SELF:] Paraphrasing Ben Hammersley: "Though markets may be conversations, conversations are also markets."

Posted by hugh macleod at January 17, 2006 12:12 PM | TrackBack
Comments

thanks, Hugh. You're so cynical! which is why humans love you so.

Here's the $5 I promised you...

Posted by: seth godin at January 17, 2006 12:40 PM

ROTFLMAO

Posted by: Susan Getgood at January 17, 2006 1:23 PM

That's the truth indeed.

Posted by: SpyMy at January 17, 2006 2:59 PM

So I should be linking to you in hope of getting some of your awesome traffic? Maybe I should start putting up ad´s on my site?

Thank Hugh, you're the man.

Posted by: Egill at January 17, 2006 3:51 PM

Excellent.

Posted by: Robert French at January 17, 2006 6:51 PM

Didn't you mean, "pile of shit" ?

Posted by: Gary Turner at January 17, 2006 7:07 PM

Great drawing... I like the way you see the famous funking long tail!

+ a seth's comment, what a big blog!

Posted by: henri at January 17, 2006 9:45 PM

You make it sound so dirty! I'd put it this way:

When your blog is entertaining or informative, "something is in it" for the reader as well as the blogger. Your blog is an excellent example of that.

When people find a link on your blog to another blog that is entertaining or informative, "something is in it" for the reader as well as for both bloggers.

If you can't produce content that other people find entertaining or informative on a consistent basis, you should give it up. Bloggers fail just like musicians fail and novelists fail and enterpreneurs fail and on and on. The risk of being in the "pile of bodies" is part of every endeavor we undertake.

Posted by: scott at January 18, 2006 1:43 AM

Right Scott! If you have never been in the "pile of bodies" you aren't aiming high enough.

Posted by: Michael Wagner at January 18, 2006 5:00 AM

You linked to my rubbish blog and there was nothing in it for you. Really. You could have just written the story without the link. Although my traffic did go up HUGELY and I am greatful, there was really nothing in it for you.

Or was there

Oh god my head hurts and I think I am going to be sick.

Posted by: Damian at January 18, 2006 10:24 AM

Um...If a blogger keeps linking to rubbish, people will stop following the links -- right? And maybe, eventually, stop visiting the blog altogether? (Or maybe I'm just hopelessly naive...)

Posted by: scott at January 18, 2006 2:45 PM

Orginal content, who really has original content in their blogs? Leslie Savan’s new book ,Slam Dunks and No-Brainers talks about how every day words become pop words. She asks “Are new combinations of old idioms the only original forms of speech left to us?” This to me describes most, if not all, blogs, including this one, out there. Are new combinations of old ideas the only original forms of writings left to us? Please don’t point out the irony in this comment.

Posted by: rags at January 19, 2006 1:49 PM

sweet. very sweet.

so sweet that some gag on it.

Posted by: Cairo Otaibi at January 20, 2006 11:34 AM

Can't help but react - Your note to self regarding diversity, freedom, and equality glosses over the fact that most would be happier with diversity, freedom, and dignity. If we can't aim for all three the whole concept of civilation seems pretty shallow.

Posted by: Viscix at January 20, 2006 3:06 PM

That something, however, may no longer be money.

I doesn't matter how viral you are for however many products or websites or businesses, your, or anyone's, chances of making a living out of it is minimal.

On the other hand, giving away all this neat thinking may very well lead a lot of people to your blog and some of them to pay for something you have to sell.

But mostly not. Now, what the hell is the something that keeps people doing all this stuff for nothing, paying nothing for it and getting nothing, except ideas most of us will never use, back again?

Posted by: Earl Mardle at January 23, 2006 5:21 AM

« The Two Immutable Laws of Blogging:
1. "Nobody's going to read your blog unless there's something in it for them." -Seth Godin.

2. "Nobody's going to link to your blog unless there's something in it for them." -Hugh MacLeod »

Hey! Reading that, I think you should read and link my blog because there are a lot of original, provocative and hilarious cartoons of dark humour in it!
;0)

Posted by: Baron bleu-obscur at January 25, 2006 10:26 PM