I'm in Stockholm, teaching a crash course in blogging to some students.
Rather than just rattling off a laundry list of what to do, instead I'm going to give you a list of bloggers who I rate highly. Read them reguarly, and after a while you should discover why what they do works so well.
1. Jeff Jarvis. A former journalist, Jeff is best known for his commentaries on the changing face of the media business. Very little happens in this space that Jeff doesn't notice, sooner than most.
2. Robert Scoble. The chief blogger at Microsoft. He also co-authored an excellent book on corporate blogging with Shel Israel, called "Naked Conversations". What's most interesting about him is the affect his blog has on the internal Microsoft culture, versus the "external conversation". This has all to do with what I call "The Porous Membrane".
4. Seth Godin. Probably the most distinctive voice on marketing in the blogosphere.
6. Fred Wilson. New York venture capitalist. Writes engagingly about this most mystified of businesses.
7. Jason Calacanis. He just sold his blogging company, WeblogsInc to AOL for a small fortune. Fast-talking an highly opinionated, the one thing you can't call him is "boring".
8. Tom Coates. Probably the most respected blogger in the U.K., and rightfully so.
9. English Cut. The blog of my business partner, Thomas Mahon. Thomas is arguably one of the top dozen tailors in the world, and works on Savile Row. Last January I convinced him to start a blog, which totally transformed his business within only a few months. He's my best case study for creating what I call the "Global Microbrand".
10. Manolo the Shoe Blogger. Manolo Loves the Shoes!
11. Technorati. This is a website that tracks "conversations" in the blogosphere. If you have a blog, I'd make sure you're signed up with them.
13. [Bonus Link:] Robert Scoble's blogroll. Yes, he reads a lot of them.Posted by hugh macleod at November 26, 2005 10:13 AM | TrackBack