November 21, 2005

the perpetual selling virus

English Cut just got a story for the second time on U.S. Public Radio's "Marketplace":

"Speaking of Bespoke"

Goodbye business casual. Hello business suit. Want to out-dapper the other guy? English hand-made suits are all the rage.

Big-Media attention is fine & dandy. Good for credibilty and cachet etc.

But if I had to choose one or the other, I'd much rather have high Google rankings. No question.

Big Media offers the short-lived spike in blog traffic. High Google rankings offer the perpetual selling virus.

Posted by hugh macleod at November 21, 2005 4:58 PM | TrackBack
Comments

Well done Hugh - as someone once told me about brand awareness - everyone's heard of cancer, not many want it !

Posted by: Fraser at November 21, 2005 8:26 PM

Not sure what sort of phrases people would searc for if they wanted the kind of service English Cut offers. Perhaps someone who knows a bit about suits and their quality, and has the cash for it, would use that kind of search. I'm not too sure though.

More impressive I think is the number 1 ranking for [english tailor] and number 3 for [tailor]. Though perhaps a very generic term like [tailor] is not in the best interests of a high end supplier like english cut.

Posted by: Adrian Lee at November 22, 2005 2:11 PM