September 18, 2005

english cut makes the nyt "style bible"

[The photo that came with the article. Click on it to enlarge etc.]

English Cut just made The New York Times.

For most men, knowing how to choose a tailor and buy a custom-made suit remains as mysterious as the appeal of low-rider jeans. Enter Thomas Mahon, one of Savile Row's youngest tailors, and possibly its grooviest. He put his money where his mouse is with, offering advice for those who go the bespoke route. Mahon, a graduate of Anderson & Sheppard who has padded the shoulders of Prince Charles, Bryan Ferry and Graydon Carter, offers the following pointers.
You need to be registered to read it, but if you're not, try using my username ("gapingvoid") and password ("password").

I haven't seen the "paper" edition yet, but the way I understand it is, the New York Times publishes a big "Style Bible" twice a year, Fall and Spring. Apparently we made this year's Fall Bible, which comes out today. If you're currently in New York, or anywhere near a newstand that carries it, I hope you'll go pick up a copy.

"Grooviest". Heh. Not bad. Not bad at all.

I understand Graydon Carter is well known for being one of the best-dressed men in the USA, so having him mentioned in the same breath as Tom isn't exactly going to be bad for business. Tom used to make for him back when he worked at Anderson & Sheppard.

Also, the article was written by Horacio Silva, who I'm told is THE Fashion Editor of the NYT, not one of the fashion underlings. Again, not bad for building credibility.

[UPDATE:] Dave Parmet, English Cut's PR man in New York, talks about it some more. Rock on.

[BACKGROUND STORY: English Cut is a blog I started with Thomas Mahon, a bespoke Savile Row tailor, in January of this year. Basically, we sell $4000 suits, with the blog being the main driver of new business. We've just published a list of our top ten favorite English Cut articles, which you can read here.]

Posted by hugh macleod at September 18, 2005 3:28 AM | TrackBack

Congratulations to you both!

Posted by: Jill at September 18, 2005 7:08 AM

Congrats. Great Work!

Posted by: dushan at September 18, 2005 12:24 PM

Cool. Good news, and well done.

Posted by: Hamish at September 18, 2005 9:00 PM

Can't afford a $4,000 suit - but your piece did make me go out and buy the freaking Sunday Times at $5.00.

Good show, Hugh. Although the thing would be more valuable with one of your cartoons sewn into the inside breast pocket.

Posted by: Jim Seybert (on Fools Box) at September 19, 2005 3:41 PM