September 1, 2005
have a nice death, dinosaur
From a conversation I've got going with Rick Segal:
"Oh cool! You mean if you're famous and say nice things about my work on your large-audience website, I'll let you have some of it for free?"
As I'm fond of saying, "Have a nice death, Dinosaur."
I dunno, I was having a similar conversation with somebody the other day, to wit: where Old Media/Old School gets it wrong is when they assume they can impose their own selfish, calcified values on the Blogosphere.
Whereas what actually works, what REALLY works is when you align your behavior to fit the blogosphere's values. Which means genuinely embracing them. Not easy if you're deep into "post-MBA marketing dork" mode, but hey, that's not my problem.
Anyway, it's something I'm often ranting about. Then again, it's something I'm worrying less about. The companies that get it will thrive. The ones that don't... who cares?
[Old related gapingvoid link:] Dinosaurspeak. "That rather sociopathic combination of being completely focused on customer benefit and yet completely selfish at the same time."
Posted by hugh macleod at September 1, 2005 3:31 PM | TrackBackHow true.
It's like everything else. When we have a choice (product A or product B, dinosaur media vs. blogosphere) we're going to choose the one that matches OUR needs/wants/desires as opposed to theirs.
It's exciting to see how this shift of focus is spreading, but we've got a long way to go.
Yes, but blogs and more make it easier for us to beat them in the game - the "my search engine ranking is higher than yours".
Earlier, they could rely on the fact that it was complicated till impossible for the customer to select more, get more knowledge etc. These times are gone, but still the wish for them to be in control remains.
They will have to learn, more or less painfull for them. ;)
Posted by: Nicole Simon at September 2, 2005 1:52 AM