Kathy Sierra's amazing post, "You ARE a marketer. Deal with it."
In this new open-source/cluetrain world, I am a marketer. And so are you. If you're interested in creating passionate users, or keeping your job, or breathing life into a startup, or getting others to contribute to your open source project, or getting your significant other to agree to the vacation you want to go on... congratulations. You're in marketing. Now go kill yourself.The marketing chart alone is about as succint a definition between old and new marketing as you're ever likely to find.
I left a big ol' rant in the comments, as is my wont.Posted by hugh macleod at August 28, 2005 2:01 PM | TrackBack