June 5, 2005
hardcore marketing disruption
Just added this to Stormhoek.com:
Just heard: Bibendum, the very fancy restaurant in London's famous Michelin Building (awarded two Michelin stars, not bad), has started serving Stormhoek Rosé as their official "rosé for the summer". Thanks to Matthew Jukes for selecting it for such a high honor, out of so many other excellent options.Hopefully this will help establish that it's pretty good stuff. Personally, I just want to let any British bloggers considering taking me up on my Stormhoek Freebie Offer that I'm not messing around with third-rate plonk, here.
Like I asked in an earlier post:
Is a few free samples and a couple of well-executed blog posts enough to successfully launch a national brand? If it is, then a lot of ad agencies can kiss their sorry-ass business models goodbye.I would like nothing better than seeing the blogvertising model work. But of course, I can't do it alone; I need the complicity of other bloggers.
What's in it for them? Free wine and the opportunity to join in an act of hardcore marketing disruption. Let's see what happens.
[NOTE TO SELF:] All marketing should be Hardcore Marketing Disruption.
[RELATED:] Seth Godin: Small Is The New Big. "TV advertising is collapsing so fast you can hear it."
Posted by hugh macleod at June 5, 2005 12:59 PM | TrackBack