gapingvoid: "cartoons drawn on the back of business cards"

summer puddles

I said this earlier about the advertising buisness:

The fact is, ad agencies hate blogs. They utterly despise them, even if they tell you otherwise. They hate them because if done well, they're cheap and they're easy. Frankly, they're in the business of selling you stuff that is neither.

The more I think about this line, the more I think it applies to A LOT MORE industries than just advertising.

A lot of us make good livings selling expensive, specialised stuff that in future will become easier and easier to replace. And the way Society has educated and socialised us will make us and our children completely unable to respond effectively.

There's a good chunk of the middle class that, although certainly nice people, hard working, reliable and whatnot, are not particularly bright, creative, or too fond of original thought, nor taking risks.

This class I see being bled white over the next few decades, as their niches dry up like summer puddles.

I'd love to hear Hamish's opinion on this.

[NB:] This was originally posted yesterday.

Posted by hugh macleod at May 7, 2005 2:50 PM | TrackBack