gapingvoid: "cartoons drawn on the back of business cards"

dave parmet

Being the ex-New Yorker that I am, somewhere along the line I decided that I needed to be in New York more often, schmoozing the usual East Coast media suspects about how great English Cut was.

But New York is an expensive business, and I'm not really that well suited to big-city life, nor talking to Big Media, so...

Anyway, a solution came around quite by accident.

A frequent visitor to gapingvoid, New York PR executive Dave Parmet, was laid off from his job about 6 weeks ago. So I blogged about it. "Somebody Hire Dave, Dammit!" He would have done the same for me, so why not?

And his manners being impeccable (Good job, Dave's Mom!), he e-mailed me back to say thanks. And I e-mailed him back, saying 'No problem'.

As one does.

So after that we bounced a few e-mails back and forth, till this one time I just asked him out of the blue if he would fancy trying his hand at generating PR for English Cut.

He e-mailed me back, saying, hhhhhhhhmmmmmmmmm.... he was very tempted, as he had always had a thing for Savile Row suits, ever since he first saw Brian Ferry wearing them on the MTV videos of his yourh.

So I e-mailed him back, saying, "Funny you should say that. Thomas [the tailor behind English Cut] used to cut for Brian Ferry."

Boom!

Since then he's been on the English Cut team.

Some people might think that English Cut's sudden rise was driven mainly through my blogging about it, and of course, Thomas having a great blog in the first place about a world-class product people actually wanted to buy, using real money.

Well, part of that is true. But a big part of it was also David relentlessly doing his thing on the New York side. This is especially true when we're talking about getting on the radar of the big media folk, of which I will talk about later, once the stories become "official".

So when Thomas gets to New York in April to measure up his clients (most of them new ones, I might add), one of the guys he will be measuring a suit for will be David Parmet, in return for being such an excellent New York PR guy.

Besides what he's done for English Cut, he's got some really interesting Cluetrain-savvy ideas about PR. A lot of people in his industry are scared of his ideas. As they should be.

Posted by hugh macleod at March 26, 2005 6:58 PM | TrackBack