gapingvoid: "cartoons drawn on the back of business cards"

required reading

If you're in the marketing business, you could say there's a list of marketing bloggers that anybody who really knows what's going on would safely call "Required Reading".

Robert Scoble. Check.

Doc Searls. Of course.

Seth Godin. Yep.

Evelyn Rodriguez. If you worked for me, and didn't read her often, I would fire you.

Jeff Jarvis. Not really a marketing blogger, he's more interested in Media and politics, but anything worth talking about in the blogosphere rarely escapes his attention.

And there are others, too many to mention. If this space interests you, your list probably wouldn't be that different than mine.

One person who probably isn't on the macro Marketing "Required Reading" list, but I think should be, is London-based Johnnie Moore.

He's what I would call a "quiet" blogger. His stuff may not blow you away on first reading, but after a while it starts sinking in, in a really resonant way. Great stuff. Hope he keeps at it.

Posted by hugh macleod at March 20, 2005 9:49 AM | TrackBack