Just saw Tom Peters blogged it. Cool!
Yeah, I turned Thomas onto blogging and helped him set up the website. This is what I said in Tom Peters comment section:
Thomas' business is interesting to me. It's very "niche", certainly, but the demand for bespoke English suits is fairly steady, but the supply of young tailors willing to endure a 7-year apprenticeship has been drying up over the last 50 years. Now the average age for a good English tailor (at Thomas' level) is around 60.Right now I have no financial involvement in Thomas' blog or tailoring business.
So even if the market for bespoke is tiny, there's only about 20 people IN THE WORLD who can cut an English suit at Thomas's level. And a good portion of Thomas' direct competition have never even sent an e-mail before, let alone started blogging. So once Thomas saw the possibilites of blogging, he jumped right at it.
Still, the idea of a "Wired" Savile Row tailor is such a no-brainer... it was just one of those things that came together over beers one evening.
[UPDATE:] The definition/explanation of the word "bespoke" is here.Posted by hugh macleod at January 21, 2005 9:42 AM | TrackBack