gapingvoid: "cartoons drawn on the back of business cards"

the lovemarks-cluetrain deathmatch (cont.)

I'm having a good time this week, watching the Lovemarks-Cluetrain Deathmatch continue on unabated.

This is interesting: when you google "Lovemarks", the top four entries are Lovemark-Saatchi-Kevin-Roberts related. Fair enough. That's to be expected.

Entries five, six and seven are me and Johnnie Moore offering counterarguments.

Welcome to the Blogosphere, Kevin.

The best thing I've read all week (Lovemark-related or otherwise) comes from Tony Goodson:

Cluetrain feels like ours. LoveMarks feels like theirs.

Why are the battle lines being drawn for Cluetrain v LoveMarks?
Isn't LoveMarks trying to say the same thing?
What is it about LoveMarks that's winding some of us up so much?
Is it Kevin's voice in the book and on the website?
Is it that there's an inconsistency and contradiction in parts of the book?
Why does our gut feel tell us that there's something missing or wrong?

Part of the problem is, of course, when an adman starts talking about "Love", one's first instinctive reaction is a combination of humor, pity, suspicion and contempt. The people I know who've done quite well on Madison Avenue wouldn't know what "Love" was if it jumped on their lap and peed on them.

"Cluetrain vs. Lovemarks" is really about "Ours vs Theirs".

Exactly.

Posted by hugh macleod at November 26, 2004 3:41 PM | TrackBack