: This recent "Egofriction" post has generated a huge amout of e-mails. Thanks, Guys. On the same subject, I recently updated my schtick on my About Page:
I'm Creative Director for a new brand consultancy that's currently implementing some pretty powerful, ahead-of-the-curve ideas to do with making technological implementation less culturally disruptive. I'm looking for both US and European clients, partners and allies.Making tech implementation less culturally disruptive. Exactly. It's a HUGE subject. Expect to see me write a lot about it over the next while. And feel free to write me if you have any thoughts on the subject you want to bounce around: hugh at gapingvoid etc.
: David Sifry On Corporate Blogging:
Even though some of the largest technology companies are represented in this graph, to me this shows that we are still at the relative start of accepted use of blogging as a part of corporate policy - and that there is still a tremendous opportunity for forward-thinking companies and management to have a significant positive impact on their public perception by encouraging an enlightened blogging policy, encouraging openness both within and outside of the organization.The trouble corporations have with blogging is that it's easy. People who work in large companies are used to making everything as complicated and unknowable as possible, in order to protect the perceived value of what they do. Doing something that is cheap, easy and effective is culturally counter-intuitive. Posted by hugh macleod at October 18, 2004 8:58 AM | TrackBack
Hugh, you need to spell "implementation" right.
Posted by: Panda at October 18, 2004 3:50 PMMT needs spell-check, methinks...
Posted by: hugh macleod at October 18, 2004 3:58 PMHi
I think your right. Corporate blogging is in it's puberty.
How to define a Corporate Blog? It’s not about us as a blogging community is it? As I see it it’s more about convincing companies to use weblogs as part of there overall business processes - not only Communications, Marketing and PR, but also R&D and HR – or what?
Is there any examples besides HP, Xerox and Microsoft doing so? Any numbers for that? Any examples connecting corporate strategy with corporate blogging?
How many bloggers from the so called corporate blogging community is in fact in a mission from management. How many is in fact skunkworkers – just doing what the are obliged to do?
Is there any evidence that companies at their last boardmeeting in fact decided that their R&D department now should be outsourced to a network of best of breed independent engineers, loosly connected via a weblog.
Please tell me :-)
Best Regards
Hans Henrik H. Heming
Hans,
I was happy to see your comments here concerning the use, and future use, of corporate blogs. I've been searching high and low for good examples. Stonybrook Farms, a New Hampshire organic dairy has a handful of blogs, which they use to tell their brand's unique story. I also found a small construction firm in Minnesota that has a corporate blog.
In the ad agency universe--where use of official blogs ought to flourish--there are two great examples. One from creative hot shop Butler, Shine and Stern in Sausalito and the other from Coudal Partners, a small design firm in Chicago.
Posted by: David Burn at October 19, 2004 10:47 PM