Iím starting a new meme.
My first meme was for Diet Coke.
My second meme was for my friend, Daveís film, "Young Adam" (which starred Ewan McGregor and Tilda Swinton). I wanted more people to hear about the film than the usual art-house channels would allow. Considering the time and money invested creating and running the meme (i.e. very little), it succeeded rather well.
What drives the meme will be the thoughts it generates- with me, with them, with other people etc.
I canít think of a finer company to do this with. They 'get it', I get it, our combined audience certainly gets it. And now weíre going to make millions of other people get it.
Technorati is all about smarter conversations. Thatís why theyíre on the planet. How they achieve this now is not the same as how they will achieve it in 5 years. But their "smarter conversations" schtick will still be around. And worth millions of dollars, probably.
Like the cartoon says, "Smarter conversations equals better products. Itís so frickiní obvious."Posted by hugh macleod at June 28, 2004 3:51 PM | TrackBack