May 23, 2004

forget advertising, think conversations

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(UPDATE: For more info go here: "The Hughtrain Manifesto.")

Forget tradtional advertising. Dig deeper. Think conversations.

Think about it, and think about it hard. Instead of thinking about what type of firehose you want to aim at the masses, think instead about what kind of conversation you want to have, and with whom.

Seriously. Who are they? The outside world? What about internally? How many of them are there? A hundred? Ten thousand? Ten million? A hundred million? Where do they live? What's their schtick? Why should they be interested in what you're doing?

(UPDATE REMINDER: For more info go here: "The Hughtrain Manifesto.")

Posted by hugh macleod at May 23, 2004 5:06 PM | TrackBack
Comments

Mass market advertising is not very effective. We just ignore it, or get pissed off.

Companies should support the interests of target audiences. Put some of your money into being good corporate citizens and people will appreciate it. Thats how you tap into our networks and gain our trust. Thats how you build a relationship and maintain brand loyalty.

The Urban Pioneer Project
http://www.urbanpioneerproject.com

Posted by: andrew van hook at June 7, 2004 10:43 PM