May 22, 2004



Your job is probably worth 50% what it was in real terms 10 years ago. And who knows? It may very well not exist in 5-10 years.

We all saw the traditional biz model in my industry, advertising, start going down the tubes 10 years or so ago. Our first reaction was "work harder".

It didn't work. People got shafted in their thousands. It's a cold world out there.

We thought being talented would save our asses. We thought working late and weekends would save our asses. Nope.

Whatever. Regardless of how the world changes, the one thing "The New Realities" cannot take away from you is trust.

Your "trust"- the people you trust and vice versa- is what will feed you and pay for your kids' college. Nothing else.

Stop worrying about technology. Start worrying about who trusts you.

Posted by hugh macleod at May 22, 2004 8:47 PM | TrackBack

LOVE IT!! Can you put this on a T-shirt?

Posted by: Rebecca M. at May 23, 2004 1:56 AM

Interesting thought!

Posted by: Ben Smith at May 23, 2004 2:43 AM

What's this, a turn towards gloom and doom in the cartoons???

Posted by: Jason at May 31, 2004 9:56 AM

Sweet are the uses of adversity, which, like a toad, though ugly and venomous, wears yet a precious jewel in its head. chuck Neither a borrower nor a lender be; For loan oft loses both itself and friend, And borrowing dulls the edge of husbandry. This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.

Posted by: chuck at December 1, 2004 4:38 AM

Cursed be he that moves my bones. vinnie Merrily, merrily shall I live now, Under the blossom that hangs on the bough.

Posted by: vinnie at December 1, 2004 4:51 AM