April 3, 2004
tips for agency pitches
Josh Greene, a marketing guy over at Time Warner, posts a rather incisive list of things ad agencies should do if they want to win the business of folks like him.
All good info, none of it rocket science, a lot of it often forgotten by ad creatives.
Josh is a wee bit of a hero of mine, after he made the first corporate buy of Blogads.
Posted by hugh macleod at April 3, 2004 2:24 PM