"the only way to keep your job nowadays is to constantly re-invent it"

This rather sad article in the New York Times about long-term, middle class unemployment got me thinking…

Got me thinking about the cartoon above, in fact.

Any long-time blogger knows this: The only way to keep people reading your blog is by “Constant Re-Invention”. Keep on finding new things to talk about. Keep on DOING and CREATING new things worth talking about.

i.e. Creativity. Yes. That. Exactly.

And what has always been true for bloggers is now true for anyone hoping to live above the basic subsistence level.

The only way to keep your job nowadays is to constantly re-invent it.

Again, Creativity.

And that’s your responsibility, not your boss’. If your boss won’t let you do that, then quit. Right now. Do something else. It’s your move. Nobody else’s. Sorry.

It isn’t rocket science. But sadly, it’s something far too few of us ever think really hard about.

[UPDATE- Sam makes a really good point in the comments: “I’m finding the same exact principle applies to entrepreneurship… unless we’re constantly pushing our creative edge, and generating the next opportunity for engagement, and the next, and the next–we’re behind (and we only launched our web presence two months ago). We’ve gotta start inculcating and embedding that value in our culture,  from the very beginning of life.”]