"the book doesn't matter. the conversation matters."

[Update: EVIL PLANS launched February 17th: Available from: Amazon.Barnes & Noble.Borders.800-CEO-READ etc.]

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“Everybody needs an EVIL PLAN. Everybody needs that crazy, out-there idea that allows them to ACTUALLY start doing something they love, doing something that matters. Everybody needs an EVIL PLAN that gets them the hell out of the Rat Race, away from lousy bosses, away from boring, dead-end jobs that they hate. Life is short.”

As the EVIL PLANS book-launch machine started to rev up, I was suffering from the same “Second Book Jitters” that every second-time author suffers from.

The “What If They Hate It” jitters. The “What If It Bombs” jitters. You get the idea…

But then yesterday I had this insight.

It doesn’t matter.

In other words, “The book doesn’t matter. The conversation  matters.”

So you didn’t like the book, no big deal, no worries. Like I said, it doesn’t matter.

What matters is that “Everybody needs an Evil Plan”.

Everybody needs that Evil Plan that going to pry their lives out of the jaws of crap jobs, cubicle hell, mediocrity and general despair.

Everybody needs that Evil Plan that going to allow them to do something amazing, to be something amazing.

Everybody needs an Evil Plan that allows them to become whatever it is they were born to be.

Regardless of who you are or what you may think, that is a conversation that needs to happen, both on the personal and the macro scale.

And all the book can do is help start the conversation. Whether you hate the actual book or not, well, that’s frankly irrelevant.

What matters is that people get off their ass and do something about it. Or die trying.

And that’s the conversation I want to be having, book or no book.

“The book doesn’t matter. The conversation  matters.”

Bada. Bing.