the adventure has begun…

[A video still of the “Dream Big” T-shirt, from Loren’s camera.
Loren Feldman left Alpine, Texas this morning, heading home after a week in town shooting videos.
The Stormhoek party was a great success. People really liked the t-shirts- it seemed to resonate. We printed up about 40 shirts- they were gone quickly. Most gratifying for me was how well the received the Stormhoek was.
“Damn good wine,” I heard more than once.
The owner of the biggest liquor store in town told me, “You may be on to something here.”
Loren has hours and hours of footage. Expect to see it online over the next few weeks- but that’s his department.
The first time I tried marketing Stormhoek, I did it mostly online, getting my fellow bloggers to help spread the word. This time it’ll be mostly offline. Me reaching out to real people here in West Texas etc. Trying to keep the whole thing interesting and meaningful.
If we can get West Texas nailed, we can get the rest of Texas nailed. And if we can get Texas nailed, ditto with the rest of the country.
The adventure has begun…