Sep 12, 2009
my next book's title: "evil plans: and 39 other keys to building a global microb …
[Backstory: About Hugh. E-mail Hugh. Twitter. Newsletter. Book.. Interview One. Interview Two. EVIL PLANS. Limited Edition Prints. Private Commissions. Cube Grenades.]
It’s been almost four years since I first posted “The Global Microbrand Rant”:
A small, tiny brand, that “sells” all over the world.
The Global Microbrand is nothing new; they’ve existed for a while, long before the internet was invented. Imagine a well-known author or painter, selling his work all over the world. Or a small whisky distillery in Scotland. Or a small cheese maker in rural France, whose produce is exported to Paris, London, Tokyo etc. Ditto with a violin maker in Italy. A classical guitar maker in Spain. Or a small English firm making $50,000 shotguns.
[…]
Frankly, it beats the hell out of commuting every morning to the corporate glass box in the big city, something I did for many years. Just so I could make enough money to help me forget that I have to commute every morning to the corporate glass box in the big city.
There are thousands of reasons why people write blogs. But it seems to me the biggest reason that drives the bloggers I read the most is, we’re all looking for our own personal global microbrand. That is the prize. That is the ticket off the treadmill. And I don’t think it’s a bad one to aim for.
As I’ve been working on my next book, EVIL PLANS, it suddenly occurred to me, THIS is what I’ve been doing all along with gapingvoid these last eight years- trying to build my own global microbrand, and trying to help others do the same.
Like my old French buddy, Laurent Haug told me while we were sipping beers in Geneva, not long after I’d written the Global Microbrand Rant:
“You nailed, it, Man. You’re set for life.”
“What do you mean?”
“The Global Microbrand. You coined the term, now you own that conversation.”
“So what’s the big deal?”
“Everybody wants one, Hugh. That’s what we’re all chasing after.”
Laurent had a point. Looking back, it seems so glaringly obvious now…
Eureka. EVIL PLANS just got slightly more evil. Rock on.
[Bonus Link:] “Ten Thousand People: The Antidote To ‘Chasing Gigs'”.
