There’s two kind of failure: Smart failure and stupid failure.
Smart failure is when you allow yourself to learn from your mistakes, and try again.
Stupid failure is when you don’t allow yourself to be wrong at all — when you’re so scared of failing that you don’t even take the risk. Because you know that perfection doesn’t actually exist in nature, but you’re still seeking it.
You have to fail…. And, failure is key to company culture success!