"how do do you amplify a start-up culture inside a big company?"

[Download the printable version here.]

A couple of days ago my buddy, Robert Scoble (himself a Rackspace employee) twittered the question, “How do do you amplify a start-up culture inside a big company?”

A damn good question, Robert. I thought it would make a good piece of art, hence the cartoon above. More specifically, I thought it would make a good image to go on the back of  a Rackspace business card.

Rackspace is a big company (3,000 employees), but not big enough where they can no longer remember when they were a small company. So maybe it’s better to start a conversation (which is what handing out a business card does, ideally) with a pertinent question, rather than the usual “Here’s why you should buy our stuff” shpeel…