global microbrand case study: the lights jerky company

I’m happy to report that The Lights Jerky Company, based in my hometown of Alpine, Texas, has finally gotten their new website up.

What can I say? It’s the best store-bought jerky I’ve ever had. Locally, it’s really popular. Glenn Short, the owner, sells it in all the bars, convenience stores and supermarkets in the Far West Texas area.  He’s a great guy and he really puts his heart and soul into it. And people can tell…

Glenn and I meet up about once a week or so for beers…

All you jerkyheads can order it here in one, three and five pound boxes.

Seriously, Guys, this stuff is the bomb. A global microbrand in the making? I hope so.

[Disclosure:] The new website was designed by Outhink, the same folk who redesigned gapingvoid.com a few months ago.  I recommended them to Glenn etc.