Your “secret sauce” is that one thing, often that one seemingly minor thing, that makes all the difference to your business.
The fact that you return phone calls an hour faster than the other guy. The fact that your street tacos come with WAY better salsa verde than the fancy place down the street. The fact that your sales reps smile more than your competition. The fact that your receptionist makes the meanest coffee in town. The fact that you’re a great storyteller.
The funny thing is, the secret sauce often happens by accident. The idea wasn’t conceived in a high-level brainstorming session. You did it one day, and it seemed to stick.
But what allowed that random occurrence that totally transformed your business beyond all recognition, was the fact that you noticed it, the fact that you kept your mind open, the fact that you allowed people to improvise.
Mindset is everything.