why social media is not just good for business, but essential for long-term survival

In this morning’s daily newsletter, I sent out the cartoon above with the following commentary:

WE KNOW our future is tied into our creativity, that without it, we’re dead. Yet we resist it, anyway, with every fiber of our being.

To survive in the future, we’re ALL going to have to get more creative- not just the boys in the black polo sweaters, but every last one of us, regardless of job title.

Ergo, businesses are going to have to get more creative.

Which means businesses are going to have to get more personal.

Creativity, as you know, is a very personal matter. So for sake of argument, let’s assume that, like I implied, there’s a direct link here between “Creative” and “Personal”.

Ergo: Long term survival = More creative = More personal.

I don’t care who you are, social media makes business more personal… at least, it does if you know what you’re doing.

Ergo, “More personal” leads to “More creative” leads to “Long term survival”.

So what more justification to apply social media to your business do you ACTUALLY need? What MORE do you need to tell your boss? We’re talking long term survival here, folks.

Something to think about…