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Without trust you’re toast!
Edelman, the world’s biggest PR firm has this annual report called the Edelman Trust Barometer. As stated in HBR’s series on trust, *trust* is a big deal. …
The Toothpaste Problem
Here’s how we heard the story: A guy was charged with the task of increasing a toothpaste brand’s sales by 25%. If he succeeded, …
Corporate Culture is shifting in front of our eyes
Shareholder primacy has been a basic premise of corporate governance since the creation of the concept. Corporations have always been obligated to serve the interests …
Relentless Repetition – By Steve Clayton Chief Storyteller for Microsoft
Over the last five years or so, I’ve had the chance to work on lots of different types of communication both inside and outside …
Is The Juice Worth The Squeeze
To be successful is a lot more work than people think, and often, the juice may not be with the squeeze. Is being successful really …
The battle of hearts is what wins wars
The Roman Civil war came to a climax when Julius Caesar defeated Pompey The Great at The Battle of Pharsalus. On paper, Pompey should’ve won the …
Why you shouldn’t be afraid to pivot
It’s a funny thing about the tech press. Whenever a company “pivots,” they see it as a sign of failure. You’re now a …
The Rise of Digital Feudalism; Chances are, You’re a Serf – By Jeremiah Owyang
Technology has fulfilled many promises from connecting the world, enabling transparency to increase the speed of otherwise slow processes. While we can and …
Love your moments of doubt: they drive breakthroughs
Ideo CEO Sandy Speicher talks about “Constructivism” in order to solve problems. “Constructivism” is a theory of learning, where the brain creates new mental models in …
WAIT… YOU MEAN THERE ISN’T A TOOTH FAIRY?
Some of the best career advice we’ve ever seen was from our collaborator Seth Godin: “There is no Tooth Fairy.” Your movie will never be bought by …
Scared of Success?
Out of fear may come comfort, but also out of fear often comes a sense of unfulfillment. You spend your whole life being scared, …
Marketing and Shakespeare – A Pretentious Metaphor – by David Brain
The battle between free-will and determinism is not one that is customarily associated with the marketing or communications industry. Thankfully, it’s more often …
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