Ideas Worth
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How Microsoft Did It
Microsoft uses technology to build community in a globally dispersed workforce of over 140,000 employees. Here’s the thing. The technology you use (and Microsoft’s technology will …

How to thrive in love and in work – by Jennifer Petriglieri
According to Sigmund Freud, love and work are the cornerstones of our humanity. Too often, however, those cornerstones shift shape and are ill-fitting. One …

The Reality of Twitter Mobs
For people who follow these things, Twitter had ts legendary breakout moment at SXSW 2006. That’s when the geeks embraced the platform en masse. But for all its …

The “Te” of SoulCycle (or lack thereof)
The Chinese have a lovely word, “Te”, which roughly means virtue, integrity, character, moral strength, etc. Ideally, *Te* manifests itself when one’s thoughts, words, …

Nobody Knows Anything – By Bob Hoffman
A bird is flying around and gets blown by the wind. He doesn’t know why. We could try to explain to him that hot and …

Gordian Knot = Culture
It’s one of the most famous stories in antiquity. Early on in his campaign, Alexander The Great visited the town of Gordium. They had a …

Curiosity In Action
There’s an inherent tension at the very center of the creative, productive life. On one side is “outputs”: the stuff you make, the stuff you …

Without trust you’re toast!
Edelman, the world’s biggest PR firm has this annual report called the Edelman Trust Barometer. As stated in HBR’s series on trust, *trust* is a big deal. …

The Toothpaste Problem
Here’s how we heard the story: A guy was charged with the task of increasing a toothpaste brand’s sales by 25%. If he succeeded, …

Corporate Culture is shifting in front of our eyes
Shareholder primacy has been a basic premise of corporate governance since the creation of the concept. Corporations have always been obligated to serve the interests …

Relentless Repetition – By Steve Clayton Chief Storyteller for Microsoft
Over the last five years or so, I’ve had the chance to work on lots of different types of communication both inside and outside …

Is The Juice Worth The Squeeze
To be successful is a lot more work than people think, and often, the juice may not be with the squeeze. Is being successful really …
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