Here’s the thing.
Like you, I want to be successful. So I read all the latest business books, magazine articles, and blogs that I can.
And like you, thanks to them, I end up knowing a lot about the usual suspects: Apple, Tesla, Starbucks, Facebook, Amazon…
Great. So now I know the same stuff about these titans as tens of thousands of other readers. This will come in really handy, the next time I decide to become a billionaire CEO.
Whereas maybe, just maybe, there’s more actual insight one can use today, right now, at a much smaller scale, closer to home.
That’s what we all thought when we read this lovely article about a local shoe shine company that operates out of a couple of airports. Though they offer an old school service, they’ve amassed quite a large cult following.
Nothing fancy. Just good, strong human values, consistently expressed, at a scale much more easy to understand for most people, than the aforementioned titans.
Something to think about.