Ideas Worth
Sitting With
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“We Are All Weird”
As you probably know already, Seth Godin is one of my favorite authors. What’s less known is that “We Are All Weird” is probably my favorite book of his. …
“Not Knowing” is the Killer App
There’s been a lot of fuss in business lately about Big Data. With Big Data, suddenly it’s possible to know everything. Hurrah!!! But as the late, …
The Boring Part of Creativity – by Tom Goodwin
From around 2004 I worked at a very trendy Creative agency in London. Quite often you’d book a meeting room for an important client, …
Rock & Roll Dreams
My old friend Dan plays bass in a famous rock band. He’s a really great guy. The funny thing is, when Dan’s not on the …
Maybe Too Mammoth?
We have this thing in modern business called “Taylorism”. Named after Frederick Winslow Taylor (1856-1915) and also known as “scientific management”, it’s basically about applying the …
Inclusion: Why it’s a competitive advantage.
Any executive these days will tell you, “Diversity and Inclusion” is a big deal. It’s foolish to pretend otherwise, it’s not a fad and …
The Compliant Complaint
We all have to submit our copy to someone else: a creative director, an editor, a client, legal compliance. No one is immune when …
Charisma: from Aristotle to WeWork
It’s the oldest line in the book: “I’m not selling insurance, I’m selling peace of mind.” Actually, you’re selling both. You’re selling the concrete (insurance) …
The Search For Higher Meaning
“Meaning scales” is a phrase we’ve been using regularly since 2004. Basically, it means you don’t have to be a billionaire or a celebrity or …
A Note to Collegiates
Dear Joe, So you’re off to college, finally. Congratulations! Nice to feel grownup (at least almost), eh? So what advice can I give you? …
Exactly Why Complexity Is The Enemy
“How did you go bankrupt?” “Two ways. Gradually, then suddenly.” Ernest Hemingway, The Sun Also Rises One of the best things I’ve read in the last …
A Blast For The Better – Brian E A “Beam” Maue PhD
Newton was the first to put it into words: A body at rest tends to remain at rest unless acted upon by an outside …
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