Ideas Worth
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What Business Are You Actually In?
There’s an old saying: The Stone Age didn’t end because we ran out of stones. No, the Stone Age was ended by the Bronze Age. …
Create or Die
1. At the end of the day, we are a nation of creators. 2. We think of the creator class – the people who actually …
Veterans Day 2020
To honor our troops this Veterans Day, we made a little ebook of famous quotes on the nature of heroism. Because that’s what Veterans are. The …
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What do you believe in?
Belief is a funny thing. It seems so simple, but it makes an enormous difference to your outcomes in life. Do something without belief, …
A Virus Worth Spreading
When trying to understand human behavior, the temptation is to reduce everything down to selfish, rational transactions. But that’s only part of the story, of …
Which hill are you going to die on?
Who doesn’t love Shake Shack? If not the best burger chain in America, there’s certainly none better. The great thing is, it didn’t start life …
Is your brand viral ready?
It’s the marketing story of the year: A random guy, Nathan Apodaca, posts a Tik Tok video of himself riding a skateboard, lip-synching …
Are you a pawn?
Chess pieces. Lovely things, what’s interesting is that they’re actually based on the reality of ancient warfare. Pawns. In the Greek Phalanx, because the …
Who are you, anyway?
Warning: This is one of our snarkier posts in a while. If you are not up for heavy snark, please avert your eyes. Back in 2009, …
Always Open Self
Dave Trott tweeted a great quote from Mary Wells, the famous 1960s advertising executive: “You can’t just be you. You have to double yourself. You have …
This Kind of Hard Work
You get your first big job, right out of college. In a bank, say, or a law firm, or a big company, or a startup. Congratulations. …
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