Ideas Worth
Sitting With
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Slowly, Then All At Once
“How did you go bankrupt?” Bill asked. “Two ways,” Mike said. “Gradually, then suddenly.” Ernest Hemingway’s “The Sun Also Rises”. What Hemingway wrote about one of …

Why doesn’t anyone know anything?
The technology business is very much like the movie business: For all the very smart people working in it, the reality is, to quote William Goldman, …

The idea that ate you
It was not you who ate the idea, but the idea that ate you… There’s a species of ant that will climb to the …

Are you built for the future?
We’ve all been reading tons of stuff about life before, during, and after Covid-19. Rightly so, the media is utterly awash with it. Even so, …

When Does It Go Back To Normal?
The big news this week was, “Google to Keep Employees Home Until Summer 2021 Amid Coronavirus Pandemic”. When the company with the most data in …

Welcome To The Culture War
Back in 1997, “The Talent War” became a thing when McKinsey & Co made it so. Their idea being, if you can attract enough good people to …

Return Of The Mac
It’s the ad everyone in the UK advertising community is talking about. McDonald’s had to close all their restaurants for three months because of Covid-19. …

Jack of all trades, master of none – total tosh
“Jack of all trades, master of none”. Total tosh. When I was on my Foundation year at Art school we got to try out lots …

What if we eliminated all of the BS Jobs?
There’s a new scourge in town. “BS Jobs”, as made famous by David Graeber. BS Jobs are basically jobs that not only lack any meaning for …

“It’s not failure you should fear” by Rob Long
Let me ask you a question: if someone gave you, say, 50 million dollars today, would you think that’s a lot of money? I’m …

How empathy won the beer wars
Back in the 1990s, the two biggest beer brands in the US were Bud Light and Miller Light. When it came to advertising budgets, they …

We Only Control How We Respond – Ryan Holiday
The single most important practice in Stoic philosophy is differentiating between what we can change and what we can’t. What we have influence over and what …
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