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Human Potential: Mars Style
NASA’s wee helicopter drone became the first controlled flight on Mars. A definite first for the planet. What makes the story even more poignant is …
Culture Is Just Another Term For Leadership
It’s considered one of the greatest ad campaigns of all time. The car rental company, Avis’ “We try harder” campaign. It first broke in 1962 and …
Kung Fu Lessons
Anyone following the news these days will know, we’re living in some pretty crazy times, both home and abroad. Politics, the environment, the rise …
Partner with Entrepreneurs Inside & Out
Our favorite “intrapreneur” story? That would have to be our old friend, Steve Clayton. Steve is the “Chief Storyteller” at Microsoft, where he oversees social, corporate communication, marketing, …
A Case Study in the Impact of Culture
It’s a familiar story. Both the UK and the EU were trying to get a COVID vaccine program off the ground. The UK (who only …
The best answers are not the obvious ones
Here’s the thing. Creative types are pretty useless at most things, like say, changing tires, skinning a deer, playing the stock market, or making …
RISK FORWARD: When Do You Do Your Best Work?
When we’re moving forward on a project but not as effectively or productively as we’d like, it’s worth reconsidering our environment. Years ago, when …
Is CEO A Two Person Job?
The Roman Emperor Diocletian (r. 284 to 305 AD) had a problem. The Empire had gotten too big for one Emperor to control. So he split …
World Class or Bust
Why all the marketing speak? People often ask why we write so much about marketing, advertising, and branding. There are many adjacencies from designing and …
Wishful Thinks
There’s probably a better word to describe these, but we call them “Wishful Thinks”. i.e. Things we think are true for no other reason than …
At first, it’s a shock
It comes as a bit of a shock, at first. That it’s not that hard to make world-class stuff… Like, for example, beer. Not really. …
How To Be Different
Every time a guy with a dream decides to open a new big-city restaurant, the old joke goes, “Good thing nobody else has thought of …
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