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Is CEO A Two Person Job?
The Roman Emperor Diocletian (r. 284 to 305 AD) had a problem. The Empire had gotten too big for one Emperor to control. So he split …
World Class or Bust
Why all the marketing speak? People often ask why we write so much about marketing, advertising, and branding. There are many adjacencies from designing and …
Wishful Thinks
There’s probably a better word to describe these, but we call them “Wishful Thinks”. i.e. Things we think are true for no other reason than …
At first, it’s a shock
It comes as a bit of a shock, at first. That it’s not that hard to make world-class stuff… Like, for example, beer. Not really. …
How To Be Different
Every time a guy with a dream decides to open a new big-city restaurant, the old joke goes, “Good thing nobody else has thought of …
Are You Creating Culture Or Is It Creating You?
Back in 1990s Austin, Texas, the musicians called it “The Velvet Rut”. Austin was still considered “The Live Music Capital Of the World”, the rent was cheap …
Which team are you on?
Have you noticed all the buff CEOs lately? So when did the C-Suite discover bodybuilding? The thing is, none of it is random. It is …
Why Nerds Will Rule The World
There’s this recent New Yorker video about hardcore coffee nerds. A nerd, basically, is someone who is interested in things far more than the average person. …
RISK FORWARD: Legacy, Satisfaction & Greatness
A few years after my mother died, I took my father to Las Vegas. I’d been booked for a keynote performance there and thought …
How To Invent The Future
In the last year, there have been two books that have really excited us. Rory Sutherland’s “Alchemy” and Matt Ridley’s “How Innovation Works”. Both are great reads. Both …
Innovation is Cultural
This Bloomberg article gave us pause: The USA has slipped out of the Top Ten Most Innovative Countries. That’s right. America’s being surpassed by the Swedes, …
The Connection Between Super Bowl Ads and Company Culture
Another year, another massively expensive spectacle in which companies paid a reported $5.5 million for a 30-second spot in the Super Bowl — on top of …
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