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The Power of Culture
If you hang out on Facebook, you’ll see a lot of ads like this one. It’s for a metal portable campfire. Lovely. Perfect for you and …

How AI Generates a Competitive Advantage by Ash Fontana
About the Author Ash Fontana is Managing Director of Zetta, the first investment fund that focused on AI. The firm was the lead investor in …

Give Love, Get Love
We, as humans, like to categorize. It makes the world easier to digest. We fit the people around us into labels: users, coworkers, competitors. …

The real reason we are racing to space
Ever since the 1950s, we’ve equated progress in space flight with progress in humankind in general. One small step for man etc. But how true …

Mindset Is Everything
Until Carol Dweck came along nearly fifteen years ago with “Mindset: The New Psychology of Success,” nobody gave much thought to the concept. We now realize that …

Change sucks, or does it?
A fundamental belief we have is that ‘nothing changes in the absence of tension’. Tension, that tinge of discomfort, even a pinch of panic, that …

The Three Big Business Problems
As we see it, there are three challenges every business has: 1. Differentiation. Why is our SUV different from their SUV? Why is our soda pop …

The Main Engine Driving The Ship
A year or so ago, people were talking about COVID and the end of civilization as we know it. But that’s not what happened. …

If In Doubt, Begin
Have you ever been so tired that you stopped at a stop sign and waited for it to turn green? That doesn’t happen. Ever. Stop …

Does Consensus Matter?
In 1900, the consensus was, Europe was top dog, Europe would rule the world forever. In 1920, Europe had destroyed itself, and the consensus …

The Real Reason Culture Still Eats Strategy for Breakfast
The great truism for us culture nerds is, “Culture eats strategy for breakfast”. Often (though possibly incorrectly) attributed to the great Peter Drucker, it’s a simple …

Take something ordinary and elevate it
It’s a nice idea. Success is fleeting, significance is more… significant. All well and good, though frankly, we think perhaps better advice would be, “Don’t …
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