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The Secret of Influence
Imagine you’re a British RAF pilot who has just been shot down and captured by the Germans behind enemy lines. As soon as you arrive at the …
How to Have Authority
How do you stand out at the individual level in a world where everybody is trained to dress the same, get the same qualifications, read …
Why Stories Run the World
Have you ever had one of those strange dreams, where you’re, say, in an airport, trying to catch your plane, but before you can catch …
Where Do Insights Come From?
The image above is a redraw of a slide the research psychologist, Gary Klein, once showed to an audience. Basically, a company that wants to …
Someone Should Write a Screenplay
As we all know, thanks to technology and the Internet, the cost of doing business in the creative trades (advertising, design, photography, TV, etc) has …
Small Ideas, Because It’s Worth It
Back in 1971, Ilon Specht, a fun, 23-year-old New York advertising copywriter, sat down at her desk at McCann-Erickson, one of the big Madison Avenue …
Spontaneity is a Meticulously Prepared Art
In the 1999 book, “The Cluetrain Manifesto,” Doc Searls famously wrote, “Markets are conversations.” Buying a house requires a conversation between the buyer and seller …
We Have No Money, We’ll Have to Think
In his book, “The Practice: Shipping Creative Work,” our old friend Seth Godin, talks about how creativity thrives under restraints. He tells the story of how …
How Much Dumb Tax Are You Paying?
Somebody once asked Scott Adams, the creator of the Dilbert comic, why he was so successful. He must be terribly clever! Adams replied, paraphrasing, that …
What Stands the Test of Time
Back in 1988, the shoe company, Nike debuted what is probably the greatest advertising tagline of the last 40 years, “Just Do It.” It’s still …
When a Butterfly Flaps Its Wings
Adam Smith, in his famous 1776 book, The Wealth Of Nations, uses the metaphor of an “Invisible Hand” to describe the forces in a market …
Have We Opened Pandora’s Box?
Competition motivates us, focuses us, and demands the best of us. But it can also blind us. Sometimes, we can get so caught up trying …
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