Ideas Worth
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Nations Are Stories
On the 4th of July in the United States, we are awash with red, white and blue pieces of cloth everywhere. It happens every year, …
What Doesn’t Kill You Makes You Stronger
According to Ray Dalio, mankind’s highest purpose is to evolve. Why? Because evolution is the fundamental nature of the universe. Not just with living things, …
Have You Heard?
Ever have one of those days when you’re just tired of gossip? Gossip among your friends. Neighborhood gossip. Office gossip. Online gossip. Political gossip. Celebrity …
People Are Not Pawns
AI is the big new thing these days. New, new, it’s all so new. Except when it isn’t. For example, here’s an article in …
The Secret of Influence
Imagine you’re a British RAF pilot who has just been shot down and captured by the Germans behind enemy lines. As soon as you arrive at the …
How to Have Authority
How do you stand out at the individual level in a world where everybody is trained to dress the same, get the same qualifications, read …
Why Stories Run the World
Have you ever had one of those strange dreams, where you’re, say, in an airport, trying to catch your plane, but before you can catch …
Where Do Insights Come From?
The image above is a redraw of a slide the research psychologist, Gary Klein, once showed to an audience. Basically, a company that wants to …
Someone Should Write a Screenplay
As we all know, thanks to technology and the Internet, the cost of doing business in the creative trades (advertising, design, photography, TV, etc) has …
Small Ideas, Because It’s Worth It
Back in 1971, Ilon Specht, a fun, 23-year-old New York advertising copywriter, sat down at her desk at McCann-Erickson, one of the big Madison Avenue …
Spontaneity is a Meticulously Prepared Art
In the 1999 book, “The Cluetrain Manifesto,” Doc Searls famously wrote, “Markets are conversations.” Buying a house requires a conversation between the buyer and seller …
We Have No Money, We’ll Have to Think
In his book, “The Practice: Shipping Creative Work,” our old friend Seth Godin, talks about how creativity thrives under restraints. He tells the story of how …
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