Ideas Worth
Sitting With
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invisible needs, visible solutions
Listening to your customers isn’t figuring out what they want — it’s figuring out their needs. We don’t always know what’s missing. Sometimes thirst feels …

meaningful distractions
nspiration doesn’t visit — inspiration is created. Creativity is empowering. It doesn’t happen to you; it’s a process you’re involved in, using every part of …

every day is “bring yourself to work day”
We’re not looking for jobs anymore. We’re not hiring for them, either. What we need now is passion. We need you to care about something, …

empathic compassion
We, as humans, like to categorize. It makes the world easier to digest. We fit the people around us into labels: users, coworkers, competitors. Then …

seeking: validation
You want to attract the best talent? Create the best environment. The work that keeps companies going day in and day out is done by …

the things we learn
Socializing is a learned behavior. When we go out and have fun, drinks after work or whatever it is, we’re showing what we’ve learned — …

the best marketing campaigns
The best marketing campaign is the one that makes you fall in love with your product again. For your customers to be connected to …

man is not an island
We can’t be alone in the struggle. We want revolution. We want to bring emotion to the forefront. We want to remember what we’re doing …

breaking down fear
Just because someone holds power doesn’t mean they’re trustworthy. Just because we’re told someone deserves respect doesn’t mean they do. Just because we’re pushed to …

giving is the only real happiness
Happiness doesn’t happen in a vacuum. Real joy comes from interaction, from giving and receiving, from openness and sharing. We see it in our personal …

the value of feeling
Your value to your customers dictates your success. And where does value come from? Emotion. In an interview by Forbes with Janet Crawford, a pioneer …

give ‘em something to talk about
Content is queen and everything else, but what really matters is how you make people feel. It’s easy to say good things about yourself, but …
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