"A Business Is Only As Good As Its Conversations"

[Screenshot of the Rackspace client page etc.]

Now this is exciting: Dedicated gapingvoid client pages.

Here’s the first one: For my favorite Texan client, Rackspace. All the cartoons I’ve done for them on a single page, easy to find at the URL rackspace.gapingvoid.com.

AND… they’re all in high-rez. WHICH MEANS, anybody at Rackspace (or anybody somehwere else), can click on the image, download the high-rez version, print it out and stick it on the wall of their cubicle or office or door or wherever.

Instant cube grenades. Exactly.

And we’ll soon be doing likewise for gapingvoid’s other clients: HP, Dewar’s Whisky, Intel etc etc.

Like I said a few days ago, my work doesn’t belong in art galleries, it belongs in office cubicles. And this makes the latter REALLY easy for people. Sure, if they’d rather have a signed print that cost money, they can do that easily enough, as well… but FREE has its place, too.

Early on, we (i.e. the entire gapingvoid team- Me, Jason, Laura, Sam etc) noticed that a business is only as good as the conversations it has with people, both inside and outside the organization [i.e. classic Cluetrain parlance].

Ergo, that means there MUST be a market for art i.e. social objects that could start these right kinds of conversation. Quod Erat Demostrandum.

To us, this wasn’t rocket science, this was ALL common sense. And so we built a business around it…

So now the next question is, of course, how are YOUR conversations coming along? How can they be improved? CAN they actually be improved? Serious question.